Thursday, June 28, 2007
Main players in UK extreme metal scene?
Question: I want to ask, who are the main talent agents and companies that earache deals with, I mean with indie and rock you have creation managment (alan mcgee) and hall or nothing( martin hall). Are there less managers working in extreme metal or somthing? From:
Answer:Extreme metal has its main movers and shakers, much like any scene- but because the whole metal scene is quietly shunned by,and exists pretty much under the radar of the music industry as a whole, these people are hardly household names.The scale of operations in extreme metal are basically smaller, as are the financial rewards,which makes the folks toiling away to grow and cultivate the bands more or less have to be fans first and foremost, making a financial 'killing' is the last thing on their minds usually.For example, A huge selling breakthrough extreme metal act-Shadows Fall, say, might sell 250,000 copies of an album in USA, 250,000 in UK&Europe-BUT this is not even in the same league as many of the leading UK indie bands- Kaiser Chiefs sell upwards of 1,000,000 in the UK alone, Kasabian also, Snow Patrol also sell a million here, Coldplay 3 Million.
To answer your question; After the USA heavyweights like Q-Prime (Metallica) and the UK equivalents like Sharon Osbourne(Ozzy) and Rod Smallwood (Iron Maiden) arguably, Craig Jennings (pic above) might be the most important Artist manager in the UK metal scene, handling acts like Bullet for My valentine, Funeral For A friend & Gallows.Andy Farrow in Yorkshire manages a stellar roster of Paradise Lost, Opeth and Skindred.Cradle of filth are managed by Faye Woolven.Many of these managers have grown with the acts after they made their sales breakthroughs.For promotions- many of the labels releasing extreme metal rely on their own in-house promo teams, as its such a specific type of music and you have to be steeped in the scene 24/7 to be respected within it.As freelance tho, Kaz Mercer at Mercenary handles Metallica and Lostprophets,so thats a pretty powerful roster! Owen at hero PR is also freelance, and does FFAF some bigger bands (he used to work at Earache ha ha).Anton Brookes at Bad Moon handles Foo Fighters and is open minded to work with newer acts too.
By and large, being an Independent minded and smallish scene- most people just work the bands they have an affinity with.