Question: Has earache ever considered getting involved in other aspects of counter culture as far as sponsership and endorsements. The best example of another label doing this is deathwish inc sponsering ufc fighers which obvously gets the label name out to a much wider audience. Since earache takes its font from thrasher magazine how about endorsing skaters etc? From:
Answer: It's rare we endorse athletes/sports because its gotta be totally hog-wild and super-extreme for us to take any interest.Earache does get floods of offers all the time to sponsor this skater or endorse that sport, but its fairly tame stuff. Anyway, quite a few of the people in the skateboard industry are our friends- we often give those companies music to use in their DVDs, but never got round to endorsing a skater for some reason.
Years ago I was a huge fan of bareknuckle backyard brawler KIMBO SLICE (see pic above) and we deserately wanted to work with endorsing him, but no luck, he's now a major upcoming draw on ELITE XC.
Heres Kimbo in action:
In the mid-late 90s Earache was one of the first people to pick up on and we did endorse the newly formed Freestyle Motocross team METAL MULITIA
heres a clip of the king of freestyle motocross :
Somthing we'd consider endorseing in the future might be XMA athletes- the Bo staff routine is so fast and intense to watch it freaks me out.
heres why:
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