Thursday, January 11, 2007

Does quality of demos matter?

Question: does quality of demo\'s on myspace affect your judgement of the songs? From:

Answer: no it doesnt- we are listening for originality of the music, and especially we listen out for tightness of the musicians playing together- we listen for microsecond sloppiness in the playing, and bands with great, tight, grooving drummers stand a better than average chance of being picked up.

The number of myspace plays is becoming increasinglty relevant- especially the daily plays, as many bands now have figured how to acheive 500,000+ plays...y'know It's hard to pinpoint why some bands get signed and some dont,its all about the elusive x-factor (or should it be axe-factor?), which having sold over 9 million records across 350+ releases, almost all of them exclusively of the extreme music genre,which we kickstarted, we think we have a slight clue about this stuff by now.

We make allowances for the fact that most bands cant afford a slick production, when we listen to them.We actually have bands coming to us with professionally recorded demos or full albums in some cases but it doesnt affect our interest.We recently had an unsigned band offer us an andy sneap produced album, which is sonically incredible,as he is a world class producer,sadly we're not feeling the band's vibes, so passed on it.This proves that quality of demo recording has no effect on signings.

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